HomeResourcesOn-demand webinar: How to use automation to build meaningful donor connections

On-demand webinar: How to use automation to build meaningful donor connections

2nd October 2024 - 58 mins

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By Andy Gilhooley

, Product Marketing Manager

Right now, the stakes are higher than ever for driving engagement and revenue.

 
Without nurturing meaningful connections within your database, your charity risks losing long-lasting and loyal donors, volunteers, and fundraisers who are essential to your cause. The challenge is real: how do you deliver personalised and relevant communications that truly resonate?
 
The answer lies in marketing automation. Managing all these data points and different patron segments can feel overwhelming, but with the right strategies, you can simplify the process, making it easy to manage even with limited resources, and supercharge your fundraising efforts.
 
This webinar focuses on how nonprofits can leverage automation to simplify donor management, even with limited resources. By streamlining communication, charities can deliver highly personalised content, showing donors their value in a way that resonates. This not only enhances engagement but builds loyalty that translates into long-term support and recurring donations.
 

Watch to learn

 
Efficient donor management: Automation allows for seamless organisation of donor data, ensuring that the right message reaches the right person at the right time.
 
Personalise experiences at scale: With strong segment building tools, your charity can craft custom experiences that make each donor feel recognised and appreciated, fostering stronger emotional connections.
 
Time-saving processes: By automating routine tasks, your team can focus on building strategies that strengthen relationships, driving meaningful and sustained engagement.
 
Come away with practical strategies on how to start automating processes, leveraging marketing automation segmentation strategies for impactful donor experiences, and using these tools to build lasting donor relationships that continuously support their mission.
 

Watch now

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Find out how RedEye helps nonprofits and charities increase donor numbers and engagement.
Nonprofit & charity marketing
 
 

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About the author

Andy Gilhooley
Andy Gilhooley Product Marketing Manager
Andy is our Product Marketing Manager and has been in the industry for over 20 years. There's little Andy doesn’t know about email coding and running customer-led multichannel campaigns. He currently sits on the Email Council at the DMA.



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