There is a real shift taking place in how marketing automation platforms operate
RedEye’s Chief Commercial Officer says “Simply put, an advanced Marketing Automation strategy can improve the value of your business. Many organisations are still only scratching the surface of what can be achieved.”
AI, machine learning, customer data platforms, predictive analytics and behavioural data are all factors to create more relevant and timely campaigns, drive up performance, revenue and the lifetime value of the customer.
Download this whitepaper to discover how you can increase customer lifetime value by using five key applications and how when they are brought together to create a ‘watershed moment’ that will transform your marketing strategy.
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