Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
For our first Generative AI experiment we've created a subject line generator which scans your email creatives and offers recommendations based on the content.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
The new interface features a sleek, minimalist design with intuitive navigation and streamlined functionality. The platform has been optimized for ease of use.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
The key to a successful marketing automation strategy is the data. Without a quality dataset your campaigns are less than likely to flourish. Seamless integrations are essential!
Here's 10 ideas on ways you can get more value from your existing channels, customers, teams, technology or data when having to navigate through a recession.
We teamed up with renowned Business Competitiveness Expert, Andy Hanselman to provide some practical tools, techniques and insights to help you be prepared for the future.
You might have never heard the phrases ‘blockchain’, ‘metaverse’, ‘nft’s’ or ‘Web3’ before a few months ago. Most of us hadn’t. Importantly, the majority still haven’t.
Danni Hunt, Head of Multi-Channel gives her tips for refreshing your automated campaigns ahead of Black Friday.
Sarah Sherwood, RedEye’s Creative Design Manager shares her tips for standing out in a crowded inbox this Black Friday.
Our deliverability experts examine how you can build your Black Friday sending strategy.
