HomeResourcesInfographic: Black Friday campaign planning

Infographic: Black Friday campaign planning

28th October 2024 - 2 mins

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By Andy Gilhooley

, Product Marketing Manager

Our data-packed infographic reveals top insights, like why 71% of marketers plan their campaigns less than 2 months in advance and 50% will send less than 5 campaigns this Black Friday.

 
Download for more insights on top channels, strategies, and timing for a successful campaign.
 
Every Black Friday, the stakes are high, and competition is fierce. That’s why we created this infographic packed with critical data to help marketers navigate the season.
 
We asked a number of ecommerce marketers how they will prepare, deliver and measure their Black Friday campaigns for 2024.
 
Find out what they said on these topics and more:

  • When does planning and timing start for Black Friday campaigns
  • How much change will marketers be making to their campaigns compared to last year
  • What marketers are least likely to change and most likely to change
  • The biggest challenges marketers face this Black Friday

 
Find out what others are doing this year, download the infographic now…
 
Download the infographic
 
 

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About the author

Andy Gilhooley
Andy Gilhooley Product Marketing Manager
Andy is our Product Marketing Manager and has been in the industry for over 20 years. There's little Andy doesn’t know about email coding and running customer-led multichannel campaigns. He currently sits on the Email Council at the DMA.



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