HomeResourcesInfographic: 25 essentials for Higher Education email marketing

Infographic: 25 essentials for Higher Education email marketing

4th October 2024 - 2 mins

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By Andy Gilhooley

, Product Marketing Manager

Email marketing is one of the most powerful tools for higher education institutions, offering a direct and personal way to communicate with prospective students, alumni, and stakeholders.

 
Whether you’re aiming to boost open day attendance or encourage more applications, a well-planned email campaign can have a significant impact.
 
This checklist outlines the essential steps to ensure your email marketing efforts are effective, personalised, and data-driven.
 
Our interactive infographic lets you tick off all the steps you are already doing, and if you’re feeling competitive – add up the total to give you a HE email marketing grade from fresh-faced Fresher right through to Email Marketing PhD’s.
 
Download the checklist
 
 

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About the author

Andy Gilhooley
Andy Gilhooley Product Marketing Manager
Andy is our Product Marketing Manager and has been in the industry for over 20 years. There's little Andy doesn’t know about email coding and running customer-led multichannel campaigns. He currently sits on the Email Council at the DMA.



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