Key things you need to know to build the perfect first-to-second donation campaign

 
Once-only donors will likely be a considerable segment of your database. They must have an affiliation with your cause to have donated before and may already be receiving your emails.
 
But how can you encourage them to set up a regular donation, join in with your events or volunteer when you need them?
 

In this downloadable guide we will help you convert those one-time donors to donate again

 
After two donations there is a 45% likelihood that donors will donate again, a huge jump from the 27% if only have donated the once.
 
Plus the cost of finding new donors compared to those who have ready is 4x more. So it becomes a no-brainer to look within your database for opportunities for growth.
 
This guide will help you create an automated campaign workflow, and covers topics such as automation email best practices which will help you send your email at the right time, how to test your emails and creating your segments to help with targeting.
 
Plus, ideas to keep your email content fresh and why use a channel mix!
TIP: there is a huge increase in engagement if you use at least three different channels
 

 
 

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