HomeResourcesGuide: Black Friday deliverability – don’t survive; thrive!

Guide: Black Friday deliverability – don’t survive; thrive!

9th October 2024 - 8 mins

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By Andy Gilhooley

, Product Marketing Manager

Download our Black Friday Deliverability Guide for practical tips on ensuring your emails land in inboxes, not spam. Learn how to segment audiences, personalise messages, and improve email performance this Black Friday.

 
With inboxes filling up fast during this busy shopping season, it’s more important than ever to optimise your email strategy.
 
Email marketing can account for a significant portion of your Black Friday revenue, but only if your emails reach your customers. This guide offers straightforward, practical advice on improving email deliverability, so your messages don’t end up in spam.
 
Inside, you’ll find key tips on segmenting your audience, tailoring your messages, and adopting a multichannel approach to engage your customers at the right time.
 
From keeping your most loyal customers engaged to reactivating those who’ve lost interest, we’ll show you how to maximise engagement while protecting your sender reputation.
 
If you want your Black Friday emails to drive results, this guide will help you make the most of your email marketing efforts. Download below…
 
Download the guide
 
 

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About the author

Andy Gilhooley
Andy Gilhooley Product Marketing Manager
Andy is our Product Marketing Manager and has been in the industry for over 20 years. There's little Andy doesn’t know about email coding and running customer-led multichannel campaigns. He currently sits on the Email Council at the DMA.



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