Email: The wheel of fortune is still spinning
As consumers have become savvy to marketing strategies and turned off to mass mailings of the 'same old same old', it is more important than ever to address what you are sending.
Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
As consumers have become savvy to marketing strategies and turned off to mass mailings of the 'same old same old', it is more important than ever to address what you are sending.
How accurate is the customer data that you hold? Could the development of your Single Customer View have been enhanced by improving the accuracy of your customer data?
Apple announced Mail Privacy Protection for their Mail app on iOS15. To help you out we posed some of these pressing questions to three internal experts.
Go beyond simple campaign reporting and unlock a deeper understanding of the customers powering your brand, through Customer Intelligence.
In this blog we showcase tips and tricks for your re-engagement email campaigns to reduce the number of customers you lose.
Ecommerce has seen a sharp acceleration since the start of the pandemic and using marketing automation has been key to success for World of Books and Gtech.
Retaining customers is the most important part of growing a business, therefore you need to keep your customer relationships strong and healthy.
Infographic download: We talk you through the essential steps you need in place in your marketing automation strategies this peak period.
After planning and preparing a show stopping Black Friday campaign, executing it smoothy to multiple segments... now what?
Part 2 During Peak: Avoid falling at the first hurdle and not reaching the inbox with these deliverability best practices.
Part 1 Pre-Peak: Trends, predictions, and ways to increase the potential success of your Black Friday campaigns - before its even started.
Predictive modelling uses machine learning to predict the likelihood that a contact will perform a specified behaviour.