Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Discover top strategies to revive disengaged customers with personalised re-engagement email campaigns. Learn how AI, predictive analytics, and automation can boost your email marketing success in 2024
The essential list of marketing automation journeys nonprofits and charities need to implement to nurture relationships, increase donations and create engagement for fundraisers.
There's a temptation to inundate subscribers' inboxes with a barrage of emails in the hope of increasing conversion. However, this approach often backfires, Enter STO & PFM.
From predictive analytics, to GenAI and everything in between there are many ways AI can assist email marketers to improve engagement and their personalised content.
Another AI type has quietly gone under the radar for years, despite generating huge returns for those early adopters – we’re talking about machine learning and predictive analytics.
We discuss 6 marketing myths that are holding companies back but they just aren’t true! Address these and improve your performance. Can you relate to 1 or more of these?
As marketing managers seek to harness the power of AI, it's crucial to understand the distinction between two prominent types: predictive AI and generative AI.
A really easy place to start working with AI is to use it to help with data selections. AI is great at analysing and presenting big data sets and here at RedEye, we have developed a series of machine learning models.
Watch our interview discussing the simple and effective ways marketers can start sending better campaigns to their audiences via personalisation and the use of AI.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
AI and automation can help you prevent customers splitting up with your brand, so you wont need to reach for the break-up music playlist!
