Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Happy Mother's Day? Well not for some, and brands offering real preference centre control upon first sign-up are doing the right thing compared to sending a specific Mother's Day opt-out email.
Download our new research. You’ll find insights from a survey of marketing, ecommerce, and digital leaders, uncovering where companies are falling short, the biggest barriers they face, and tips to unlock personalisation.
Valentine’s Day is the perfect chance for brands to show their customers some heart-felt appreciation. And no, you don’t need to sell chocolates or roses to get in on the fun!
Learn the best time to send emails with data-driven tips on timing, audience analysis, and automation for peak engagement.
Discover 5 outstanding examples of welcome emails from leading brands. Learn strategies and technical tips to engage new subscribers and boost email performance.
Here is our essential list of marketing automation journeys for any Higher Education marketer that we recommend setting to up to help you boost acquisitions and drive better engagement
Discover top strategies to revive disengaged customers with personalised re-engagement email campaigns. Learn how AI, predictive analytics, and automation can boost your email marketing success in 2024
Marketing automation done properly can build stronger relationships with prospective students, engage current students effectively, and maintain long-term alumni connections - while saving time and resources.
What are abandoned basket emails and what are the best practices on how to set them up? Here you can learn how to set up successful abandoned basket automations and best practices to keep them optimised.
Black Friday is clearly one of the busiest times in the ecommerce calendar. One that you and your team will be tirelessly working before, during and after to make sure that it’s a great success.
Email personalisation offers university marketers a powerful tool to engage prospective students in a more meaningful way and thanks to marketing automation, this can be done at scale!
Personalisation in email marketing is a must, and when it comes to charities there are multiple segments to take account of. From event participants or volunteers, to donors and shoppers, you need a strategy.
