Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Once-only donors will likely be a considerable segment of your database. But how can you encourage them to set up a regular donation? In this downloadable guide we will help you convert those one-time donors to donate again.
We discuss 6 marketing myths that are holding companies back but they just aren’t true! Address these and improve your performance. Can you relate to 1 or more of these?
We take a look at the most common misconceptions regarding hitting targets and equip marketers with the knowledge on how to achieve more from their email campaigns.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
25 tips from our marketing specialists to help with your business, marketing, and even personal success! From segmentation advice through to A/B testing and customer lifecycle strategy.
RedEye is celebrating it's 25th Birthday in 2022. Born in 1997, we've celebrated a lot of 'firsts' in the industry such as the first company to send a triggered email send based on behavioural activity.
Effective Valentine's Day email marketing campaigns to your lapsing customers can only happen with good segmentation and personalisation.
Tips to help you develop a strategy to manage your newly acquired customers and most importantly – turn them into profitable repeat purchasers!
This infographic takes you on an automation evolution journey , starting with conversion-led, followed by lifecycle marketing and ending with AI-led automation.
In this guide find the answers to tackling the problem of delivering the best personalised customer experiences head on through marketing automation.
