Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
The key to a successful marketing automation strategy is the data. Without a quality dataset your campaigns are less than likely to flourish. Seamless integrations are essential!
Here's 10 ideas on ways you can get more value from your existing channels, customers, teams, technology or data when having to navigate through a recession.
25 tips from our marketing specialists to help with your business, marketing, and even personal success! From segmentation advice through to A/B testing and customer lifecycle strategy.
RedEye is celebrating it's 25th Birthday in 2022. Born in 1997, we've celebrated a lot of 'firsts' in the industry such as the first company to send a triggered email send based on behavioural activity.
Incredibly, we found that 81% of you who took the quiz were either Demons or Devils. Most of you were not happy with your data.
Understanding your customers is key to your marketing strategy. That's why you should use AI to help drive your decision making and not rely on the luck of the draw.
Understanding your customers is key to your marketing strategy. That's why you should use AI to help drive your decision making and not rely on the luck of the draw.
In this video we reveal ways you can better use your customer data, or automation, to overcome some of the common challenges ecommerce brands are facing now.
RedEye sponsored the Ecommerce Masterclass theatre, which provided a great platform to discuss the impact MarTech can have on business growth.
