Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Customers hooked on discount codes? In this on-demand webinar we provide valuable insights and strategies to help you create a successful price promotion exit plan. (20 mins)
Happy Father's Day? Well not for some, marketers offering the chance to opt out of Father's Day emails via email preferences should be high on the agenda.
74% of customers expect to receive a welcome email immediately after subscribing. This is a golden opportunity; is your welcome journey up to the task?
It’s always been portrayed as Klaviyo is an easy, plug and play system for the growing businesses. Is that always the case?
Google's decision to phase out third-party cookies on Chrome by the end of 2024 marks a notable shift in the digital landscape. What will this mean for email marketers?
Start the new year right and finish the financial year strong, tick off the 'must-do’s' post-peak. It may be the start of a new year but for some Q4 has only just started making this the ideal time to check off everything on your ‘must-do’ list to finish on a high, but also get prepped for the next financial year.
Watch the video of our onboarding team as they talk through the main hurdles marketers face when considering changing marketing platforms.
We discuss the benefits of using Headless Ecommerce, why it is not the silver bullet for all businesses, who it is aimed at, and what it means for the future of ecommerce.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
