Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
We had a great time at the eCommerce Expo 2023, gaining some great insights from the presentations and keynote speakers.
Find out what are the top metrics a marketer can report on, or track over time, to prove their campaigns are a success.
As marketing managers seek to harness the power of AI, it's crucial to understand the distinction between two prominent types: predictive AI and generative AI.
Watch the video of our onboarding team as they talk through the main hurdles marketers face when considering changing marketing platforms.
A really easy place to start working with AI is to use it to help with data selections. AI is great at analysing and presenting big data sets and here at RedEye, we have developed a series of machine learning models.
Watch our interview discussing the simple and effective ways marketers can start sending better campaigns to their audiences via personalisation and the use of AI.
We're at the start of the Web3 evolution. Here we explain what is blockchain, how are smart contracts used for transactions, the essence of your digital wallet and more.
We take a look at the most common misconceptions regarding hitting targets and equip marketers with the knowledge on how to achieve more from their email campaigns.
Why do some emails go into inboxes and others into junk folders? Can you fix your reputation? Our Compliance Director Tim Roe explains why it’s not so straightforward.
With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
Done properly and with care, a new IP can be warmed up with the minimum disruption to your marketing plans within weeks by starting with your most responsive and valuable customers.
