What Is a Single Customer View (SCV)? How to understand the complete picture of your customer
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Our data-packed infographic reveals top insights, like why 71% of marketers plan their campaigns less than 2 months in advance and 50% will send less than 5 campaigns this Black Friday.
Discover 5 outstanding examples of welcome emails from leading brands. Learn strategies and technical tips to engage new subscribers and boost email performance.
Here is our essential list of marketing automation journeys for any Higher Education marketer that we recommend setting to up to help you boost acquisitions and drive better engagement
Discover top strategies to revive disengaged customers with personalised re-engagement email campaigns. Learn how AI, predictive analytics, and automation can boost your email marketing success in 2024
Download our Black Friday Deliverability Guide for practical tips on ensuring your emails land in inboxes, not spam. Learn how to segment audiences, personalise messages, and improve email performance this Black Friday.
Discover proven tips and idea to maximise your Black Friday sales, engage your customers, and stand out in the crowded holiday shopping season.
Email marketing is one of the most powerful tools for higher education institutions, offering a direct and personal way to communicate with prospective students, alumni, and stakeholders.
Marketing automation done properly can build stronger relationships with prospective students, engage current students effectively, and maintain long-term alumni connections - while saving time and resources.
In this webinar we explore how automation can empower your charity to build stronger, more meaningful connections that will resonate deeply with your community.
What are abandoned basket emails and what are the best practices on how to set them up? Here you can learn how to set up successful abandoned basket automations and best practices to keep them optimised.
Black Friday is clearly one of the busiest times in the ecommerce calendar. One that you and your team will be tirelessly working before, during and after to make sure that it’s a great success.