Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
We discuss the benefits of using Headless Ecommerce, why it is not the silver bullet for all businesses, who it is aimed at, and what it means for the future of ecommerce.
It's crucial to make the online shopping experience as seamless as possible so that customers will return. Let’s explore some tips for creating a frictionless online retail customer experience.
For our first Generative AI experiment we've created a subject line generator which scans your email creatives and offers recommendations based on the content.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
The new interface features a sleek, minimalist design with intuitive navigation and streamlined functionality. The platform has been optimized for ease of use.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
The key to a successful marketing automation strategy is the data. Without a quality dataset your campaigns are less than likely to flourish. Seamless integrations are essential!
Here's 10 ideas on ways you can get more value from your existing channels, customers, teams, technology or data when having to navigate through a recession.
You might have never heard the phrases ‘blockchain’, ‘metaverse’, ‘nft’s’ or ‘Web3’ before a few months ago. Most of us hadn’t. Importantly, the majority still haven’t.
