The evolution of customer experience – from personalisation to individualisation
Personalisation, individualisation, customer experience. Whatever you call your approach to customer engagement, it’s about demonstrating mutual value exchange.
Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Personalisation, individualisation, customer experience. Whatever you call your approach to customer engagement, it’s about demonstrating mutual value exchange.
Consumers care more about customer experience now than ever before. 80% say experience is equally as important as the product or service.
Retained customers are a huge revenue generator. Brands can save valuable time and resources by focusing their attention on retaining customers.
In this blog we showcase tips and tricks for your re-engagement email campaigns to reduce the number of customers you lose.
COVID-19 has bought about ‘years of digital transformation in just a few months and consumers have moved dramatically toward online channels.
Removing the barriers to writing reviews, targeting verified customers and sending at the right time.
Here we take a look at how 4 tech trends changed digital marketing in the noughties, and why their respective pros and cons are still relevant today.
We are unequivocally living in the age of customer centricity; an age where no marketing effort is able to override the negative impact of poor customer service.