Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
From predictive analytics, to GenAI and everything in between there are many ways AI can assist email marketers to improve engagement and their personalised content.
Another AI type has quietly gone under the radar for years, despite generating huge returns for those early adopters – we’re talking about machine learning and predictive analytics.
RedEye x Odicci - We're thrilled to announce a new integration partnership with Odicci, a cutting-edge interactive engagement platform which delivers interactive content such as quizzes, games, rewards and advocacy experiences.
With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
For our first Generative AI experiment we've created a subject line generator which scans your email creatives and offers recommendations based on the content.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
Our deliverability experts examine how you can build your Black Friday sending strategy.
With Black Friday just around the corner, it’s time to put your plans in place to capture new customers and existing customers preferences.
RedEye breakdown their analysis of more than 180+ leading retail brands to uncover trends during last years Black Friday event.
