Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Interactive email is a dynamic form of email marketing where recipients can engage directly within the email itself, rather than being redirected to external websites.
Customers hooked on discount codes? In this on-demand webinar we provide valuable insights and strategies to help you create a successful price promotion exit plan. (20 mins)
Happy Father's Day? Well not for some, marketers offering the chance to opt out of Father's Day emails via email preferences should be high on the agenda.
74% of customers expect to receive a welcome email immediately after subscribing. This is a golden opportunity; is your welcome journey up to the task?
There's a temptation to inundate subscribers' inboxes with a barrage of emails in the hope of increasing conversion. However, this approach often backfires, Enter STO & PFM.
From predictive analytics, to GenAI and everything in between there are many ways AI can assist email marketers to improve engagement and their personalised content.
Another AI type has quietly gone under the radar for years, despite generating huge returns for those early adopters – we’re talking about machine learning and predictive analytics.
RedEye x Odicci - We're thrilled to announce a new integration partnership with Odicci, a cutting-edge interactive engagement platform which delivers interactive content such as quizzes, games, rewards and advocacy experiences.
With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
For our first Generative AI experiment we've created a subject line generator which scans your email creatives and offers recommendations based on the content.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
