Who are we?

Red Eye International
Electra House, Electra Way, Crewe, Cheshire, CW1 6GL.

Data Protection Officer: Tim Roe
Contact email address: privacy@redeye.com

At Red Eye International Ltd, we respect your privacy and are committed to protecting the confidentiality of your personal information. Our aim is to be as clear and open as possible about what we do and why.

Why we process your personal data

We process your personal data for our legitimate interests as a business but only if necessary for the purpose we collected it for. We may process your data for:

• Sales and marketing activities such as calls, emails and other types of communications with you
• Understanding how you interact with the website and social media
• Account activity such as, email, written and verbal communications and agreement
• Financial activity, such as billing communications
• To perform obligations under a contract with you or a business you may work for

We will only store your data, for as long as we need it to undertake any of the processes listed above.

Automated processing

To ensure our prospects and clients receive the most relevant communications from Red Eye International Ltd, we use some automated processes to undertake this. These processes (such as lead scoring and marketing based on behaviour), might indicate what the contents of a marketing email may be, or indicate to us when the best time to contact you might be.

The data we use

We use a number of different categories of data about you, as part of our normal business processes, the categories include;

• Contact details
• Emails and records of verbal conversations
• RedEye website and social media activity
• Employment information (job title, responsibilities, position within the organisation etc)
• Your status relating to our organisation, such as communication preferences and records of marketing activity that has been sent to you
• Information telling us where we obtained your data

How we receive your personal data

• RedEye.com offers the opportunity for its visitors to submit their details via a form (e.g. to request further information or download a resource)
• From cookies: We use cookies on our website, that identify you when you visit us and tell us what pages you are viewing. We also use the information to trigger sales and marketing activity (for more information see our cookie page)
• From social media: If you choose to communicate to us via any of the social media platforms
• Verbal and written communications: When you send us an email, call or write a letter, or if we meet you face to face
  Third parties; We sometimes receive personal data from third parties

Who will see your data?

Your personal data will only be seen and used by employees of Red Eye International Ltd. Red Eye International Ltd operates a role based access policy for personal data. What this means, is that an employee of Red Eye International Ltd will only have access to personal data, if they need that access to do their job. Red Eye International Ltd does not share the personal data of prospects or clients with any third parties.

Your rights

You have certain rights given to you by law, that means you have an amount of control over your personal data that we process.

Access to your personal data

This right allows you to confirm that your personal data is being processed and to allow you to check if the processing is lawful.

Correcting any mistakes

The right of rectification allows you to instruct an organisation that is processing your personal data, to rectify any mistakes.

Data deletion

The right to instruct an organisation to erase your personal data.

Stop processing

The right to stop the processing of your personal data

Moving data

The right to data portability means that under certain circumstances you will be able to ask for your personal data to be transferred from one organisation to another.

Right to object to direct marketing

You have the right to object to the processing of your personal data for the purposes of direct marketing.

Object to profiling

Under certain circumstances, you are able to object to profiling or automated decision making.

Right to complain to the Information Commissioners Office (ICO)

If you are not happy with an aspect of how Red Eye International Ltd are processing your data, you can lodge a complaint to the supervisory authority, which is the ICO.

Please contact us at privacy@redeye.com if you wish to exercise any of your rights or if you have any questions about the processing of your personal data by Red Eye International Ltd.

Electronic marketing

When you give us permission, or if we have legitimately obtained your contact details, we will use electronic marketing in (emails, SMS, social media) to communicate items that we feel may be of interest to you, including industry and company information, updates and offers.

If you do not wish to receive these communications, you will be given the opportunity to unsubscribe, by clicking on the unsubscribe link at the bottom of each email.

Confidentiality and security of your data

Information about you will be kept safe and secure and it will not be supplied to anyone else, unless we are obliged or permitted by law to disclose it. Red Eye International Ltd do not sell, rent or trade any personal information supplied by you to any third party.

Red Eye International Ltd security systems and policies are independently certified to ISO 27001. ISO 27001 is an international standard for the operation of an information security management system.

This system contains the organisational and technical controls that we use to protect your data from harm and ensure confidentiality.

Tell us what you think!

Your views on privacy are important to us. If you have comments or questions email privacy@redeye.com.