Email Marketing For Sports Clubs and Associations


MARKETING AUTOMATION & CUSTOMER DATA PLATFORM

Is your supporter and membership data overwhelming your team? It's time to become the MVP of the inbox

Sports club marketing is hard! You need to engage with diverse audiences including supporters, members, sponsors, and the local communities. Personalising content for these different groups can be challenging. Our marketing automation platform is flexible enough to solve this headache.



Bring all your databases together in RedEye

Gain a 360-degree view of your fans and members

Get to know them like never before

With RedEye, consolidate all your fan and member data into a single, comprehensive database. Track engagement across multiple channels to understand their preferences and behaviours. Our platform’s flexibility means we can integrate with your existing systems to provide a 360-degree view of your audience.
 

Leverage data for that winning formula

Enrich your supporter data with behavioural insights to create targeted campaigns. Identify key segments based on ticket or membership purchases, merchandise preferences, events attended, and engagement levels to deliver personalised content that will mean as much to your supporters as the club does.

Email Builder tool perfect for the sports industry and email marketing

Score big with personalised and tailored communications

Precision targeting and personalisation

Segment your audience based on interests, memberships, demographics, purchases or engagement history. Whether you’re targeting season ticket holders, casual fans, or new members, personalise your messages to increase relevance and engagement.
 

Effortless control and power over content creation

Our Email Builder tool comes packed with personalisation functionality which saves you time. We have Saved Rows, Synced Rows and personalised Display Conditions. What this means to you is only having to update your content in one place and it’ll update across every email that uses that content block.

Marketing automation workflows for sports clubs

Automate to stay ahead of the game

Automated workflows will tackle your time issues

Use automation to send personalised content based on interactions with your club. Create workflows for various scenarios like membership renewals, game day reminder, ticket upsells, nurture journeys, re-engagement campaigns, and event promotions to maintain consistent communication and increase conversions.
 

Enhance the fan and member experience

Combine automated supporter engagement workflows with timely event promotions or campaign offers all from the same screen. Develop multichannel campaigns using email, SMS, web push notifications, and retargeting to keep supporters excited throughout the season.

Sports clubs using a single customer view and segmentation

You've got the supporter bond and loyalty - drive more revenue from it

Optimise ticket sales and merchandise offers

Leverage data-driven predictive insights to optimise your strategies. Target fans with promotions and upsells for upcoming games, exclusive merchandise offers, and membership renewals to drive revenue growth.
 

Build lasting supporter relationships

Foster long-term loyalty by staying connected with your membership. Utilise our platform to deliver a cohesive experience across multiple channels, ensuring supporters feel valued and engaged year-round, reducing your supporter churn rate.



See our platform in action

Take a video tour of RedEye

See how RedEye releases the potential of your supporter and membership data to create personalised multichannel campaigns across the customer lifecycle.

 

In under 3 minutes you’ll discover:

  • How quick it is to create supporter segments for use in campaigns
  • The simplicity in building dynamic personalised email creatives
  • The joy of creating multichannel campaigns from a single workflow
  • How AI-driven predictive models will transform your marketing communications

 



Gym women receiving SMS about new class bookings next week

SMS marketing and web push for sports clubs

Compliment email and drive more sales with SMS

Utilise SMS to send instant alerts about flash sales, new merchandise arrivals, and exclusive discounts. Keep your fans updated on the latest offers, driving immediate engagement to boost sales when timing is the most important factor.
 

Keep fans and members informed about every aspect of your club

Send real-time web push notifications for club news, player updates, and tournament information. Web push ensures your fans are always in the loop, by delivering your updates as soon as they open their browser, resulting in higher satisfaction and more visits to your site.

Reporting and threshold alerts for membership ticket renewals

A reporting suite that will analyse and give insights on your supporter data

Data-driven decision making

With us you get actionable insights through comprehensive reporting, not just on campaigns but on all the data you import into the platform! Our powerful reporting suite enables you to make data-driven marketing decisions from insights you’d never think of coming up with yourself.
 

Real-time campaign reporting

Monitor the effectiveness of your marketing campaigns in real-time, allowing for quick adjustments to improve reach, engagement, and fan sentiment tracking.

Football fans celebrating a win

Maintain strong relationships with your sponsors

Strengthen sponsor relationships for sustained revenue

Our platform enables you to automate and personalise communications with your sponsors. Provide them with regular updates on campaign performance, upcoming sponsorship opportunities, and exclusive events.
 

Nurture your sponsors to maximise their satisfaction

Tailor your messages to highlight the value and ROI they are getting from their sponsorship. Our tools help you manage and nurture these relationships efficiently, ensuring your sponsors feel appreciated and invested in your club’s success.

Member communication ideas for sports clubs

Keep members engaged, informed and excited to get involved

Nurture members and get them renewing via tailored programmes

Sports clubs would not exist without their members. If you find it hard to keep new club members to stay, then you need to create a nurture and retention programme for your membership lifecycle communications.
 

Turn long-standing members into brand ambassadors

If you have long-standing members, it’s important to ensure their continued engagement. Keep them informed about new deals, seasonal activities, tournaments, and latest the updates from committees.



Take your email marketing to match point with RedEye as your coach

RedEye empowers sports clubs to succeed in delivering the data-driven marketing strategies you need to drive more sales, keep fan engagement high and encourage more membership uptake.
 
By leveraging RedEye’s capabilities, you will create more personalised and engaging experiences, optimise your marketing efforts, and improve your operational decisions.

 



Get in touch

One of our friendly experts will find out a little more about your fan engagement and memebership challenges and organise a time to give you a tour of our platform.





Explore our full capabilities

Customer intelligence and Predictive Analytics

Explore more capabilities

Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.

Marketing Automation

Multichannel marketing automation

Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.

Data Insights

Reporting made for marketers

Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.

Channels

Email, SMS, web push, retargeting

Reduce your time, tech stack and license fees by moving to a platform that can offer you all the channels you need.

Single Customer View

Actionable membership data

Combine, consolidate and connect all your membership data from transactional to behavioural and deliver data-driven personalisation.

Partners

Powerful integrations

Our integrations make it simple to manage your bespoke single customer view with feeds from your data warehouses, CRM’s, CMS & more.


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