Email Marketing
Whether its a one-off campaign or a multi-step journey, our email building tools has you covered!
Make the most of your behavioural data through dynamic content and interactive tools so that your emails are relevant and based on your customer interactions. All acheived through our simple drag and drop email and campaign journey builder!
An industry leading email builder tool, powerful personalisation editor, and built in integrations with Litmus and Validity. For email, we have everything you need!
A platform full of functionality, built specifically with the email marketer in mind
Send relevant, smarter emails faster than ever whether that be bulk campaign sends, automated customer lifecycle journeys, abandonment or transactional emails.
Campaign journey builder
The intuitive journey builder allows you to create cross channel marketing campaigns through a drag and drop interface. Create split rules based on interactions to send customers on a unique journey.
Drag and drop email builder
No coding skills are required with our easy to use interface, build emails that look beautiful on any device. For those know how to code our editor is flexible allowing for html to be directly loaded in.
Dynamic content tool
Use all your data to create the most personalised email content. Go beyond simple merge values and change the entire look and feel of your emails based on previous and predicted customer behaviour.
Interactive context-sensitive content
Take the next step in email evolution and use interactive content within your email creatives. Our system can host video in email, polls, countdown clocks, live weather, maps and much more!
Email render preview tool built in
Ensure your email creatives stay on brand by using our email render tool which tests how your creatives will look in all of the most popular email clients and devices at the click of one button.
Ensure high inbox placement
Keep your email domain and IP out of email providers’ blocklists by utilising built in rules and segmentation that sends more emails to engaged recipients and less emails to those likely to hit spam.
A/B testing and control tests
Constantly evolve your email campaigns to increase performance by testing everything you send. Whether that be a simple A/B test on creatives to in-depth research across multiple channels using control tests.
Campaign performance dashboards
Quickly and easily see the key metrics of each individual email you send and the campaign as a whole through performance reports and dashboards. Select to view directly in platform or straight to your inbox.
Email heatmaps
Find out exactly which part of your email creatives are performing best and which areas have room for improvement by using our click engagement heatmaps available to access from each completed email campaign.
Email Renders, Accessibility Checks & Email Guardian... powered by Litmus
Render testing streamlines your email marketing workflow by automating the identification of rendering issues across various email clients, browsers and devices
Our accessibility checker ensures your emails are accessible to all users, including those with cognitive or visual impairments. Enhance user experience, broaden your audience reach through ethical coding.
Email Guardian automatically scans your selected automations every 24 hours for unexpected issues caused by email client updates and other external factors and checks for broken images and links that affect your content.
RedShield email verification & risk identification... powered by Validity
RedShield email verification keeps your email database clean, accurate, and deliverable. Reduce bounced emails, improve deliverability and see your engagement rates soar.
RedShield sends your emails to Validity who score those emails based on risk and return the results to your customer database allowing you to segment your lists based on the risk of each email address.
A/B Tests and Control Groups
Continually optimise your campaigns with our A/B testing tool, and experiment with different subject lines and creatives to uncover the winning formula for maximum engagement and revenue.
Go one step further and use our Control Group testing tool to determine baselines for comparison to measure the true impact of your marketing campaigns.
Send Time Optimisation
Trying to work out when would be the best time to send that Email? Don’t bother, and let us take care of that for you.
Our Send Time Optimisation algorithm analyses your subscribers’ behaviour and patterns during the last six months for clicks or purchases to determine the optimal send time for that recipient.
Your emails will automatically send at the precise moment when each recipient is most likely to click or purchase!
Styling success: How Get The Label went from Spam to Glam
“Our Gmail reputation presented a substantial challenge when we first onboarded with RedEye. With their astute guidance and proactive measures, we not only rectified our domain reputation but also created numerous engagement segments.”
Email revenue up by 72% compared against previous automation provider
“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. All of which has helped us see an impressive increase in performance with email revenue up by 72% when compared to what we achieved with our previous supplier.”
22% of revenue generated by behavioural email
“We are really pleased we made the move to RedEye. The platform is easy to use; the RedEye team are very knowledgeable and always happy to help. The migration went smoothly, and we have already seen significant improvements across all KPI’s compared to our old ESP.”
Predictive Frequency Management increases engagement by 17%
“We’ve gone from sending one or two emails a week to sending almost every day. Our open rates have increased to nearly 40%, click-throughs are averaging about 6% and conversion rate has over doubled.”
Designed to drive success across multiple channels
Using a single customer view database, create personalised customer experiences by utilising all marketing channels from one powerful workflow and journey builder. This is where data and channels meet.
SMS marketing
Built in SMS functionality to send automated responses, complement your email campaigns and boost customer interactions.
App push notifications
Integrate your mobile app data in your marketing automation workflows and engage your customers with one-to-one messaging.
Social, search & display retargeting
Extend your reach easily with our Google Ads, Facebook and Criteo integrations. Create targeted segments and export directly audience retargeting.
Direct mail marketing
Use our address match integration to cleanse your address data, then automate the delivery of your direct mail segments to your mailing house.
Web personalisation
Serve personalised and relevant content to specific segments on your website to enhance their onsite experience.
Web push notifications
Capture your customers’ attention even when they’re not on your site with timely web push notifications.
Explore more capabilities designed to grow revenue and strengthen customer loyalty
Create your unique single customer view
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Intelligent campaign, customer and predictive analytics
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Fully integrated multi-channel marketing automation
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Talk to us
One of our friendly experts will be in touch to find out a little more about your challenges and give you a tour of our platform, highlighting exactly how our tech can solve your problems and help you reach your marketing objectives.
