Direct Mail
Highly targeted direct mail campaigns, all thanks to a single customer view
The tools you use to create exciting and dynamic digital communications are the key to creating direct mail that is personalised targeted, and relevant to your customers. There is no better way to drive effective direct mail campaigns!
Discover the power direct mail can hold when used effectively by utilising customer data such as website behaviour
Fully integrated direct mail extracts
Build and send direct mail campaigns including tactical one-off sends and dynamically driven automated campaigns. Automate the delivery of the mailing files directly to your mailing house, making your life even easier!
Engage your customers
Use our direct mail tool to take the load off email and other digital channels and use the marketer’s forgotten weapon to optimise the likelihood of a conversion. Choose the perfect moment to deploy as part of fully integrated strategy.
Personalisation is the key
Personalise your direct mail based on factors such as the last product browsed on your website or the last offer seen. You can do this in RedEye as our Single Customer View brings all of your data together, giving you in-depth insight.
Interactive and engaging emails that powered long term customer relationships
“I have been delighted by the dedicated team at RedEye who have supported us each day on whatever we needed, whether that is design support, campaign creation or ideas on how we can drive up engagement and conversions – ensuring that we are always getting the most of the platform and our campaigns.”
Taking Penhaligon’s rich data to the next level, harnessing its full potential!
“From the outset it was obvious RedEye were the right fit for us, it was clear they had the levels of expertise we required and they could provide the perfect amount of account management support, meaning we knew they were always there when we needed them.”
Email income increases by 44% in their first year using RedEye marketing automation
“We are extremely pleased with the results RedEye have helped us to achieve in our first year together. We truly feel like they are in it with us, supporting our growth with an email campaign programme that aids us in targeting our different groups of customers with a personalised approach, which has driven fantastic results.”
Travis Perkins used AI and predictive analytics to reduce customer churn by 54%
“We worked with RedEye to implement their Predictive Modeller to help us identify our customers who were most likely to leave. The Churn Model gave us the opportunity to act before it was too late. We saw an 8.8% increase in retention.”
Designed to drive success across multiple channels
Using a single customer view database, create personalised customer experiences by utilising all marketing channels from one powerful workflow and journey builder. This is where data and channels meet.
Email marketing
Create customised, dynamic and personalised emails with or without the ability to code with our flexible editor and design options.
SMS marketing
Built in SMS functionality to send automated responses, complement your email campaigns and boost customer interactions.
App push notifications
Integrate your mobile app data in your marketing automation workflows and engage your customers with one-to-one messaging.
Social, search & display retargeting
Extend your reach easily with our Google Ads, Facebook and Criteo integrations. Create targeted segments and export directly audience retargeting.
Web personalisation
Serve personalised and relevant content to specific segments on your website to enhance their onsite experience.
Explore more capabilities
Actionable customer data
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
AI-driven predictive analytics
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Reporting made for marketers
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Talk to us
One of our friendly experts will be in touch to find out a little more about your challenges and give you a tour of our platform, highlighting exactly how our tech can solve your problems and help you reach your marketing objectives.
