If your customer data is scattered across different platforms, systems, and departments, you haven’t got a true picture of your customers. You need a customer data platform that connects it all into a single customer view.
Harness the power of your customer data from across multiple touchpoints so that you are in full control from a single platform.
Layer engagement and behavioural activity over your CRM data to create personalised journeys that resonate with your customers.
React and respond in real-time to your customers changing behaviours and actions instead of out-of-date data exports.
Using first-party data such as browser behaviour, instore activity, and campaign engagement across all channels, our unified customer view provides you with a comprehensive understanding of customer behaviour.
Designed for marketers, you’ll have the insights you need from one place with easy-to-understand reports and audience building options to create the perfect customer experience.
Our advanced indentification uses a total of 24 identifiers to accurately match a customer’s actions so that once they’ve provided an email their previous history can be matched and merged.
Third party cookies are becoming a thing of the past. Thanks to modern browser privacy you can no longer rely on this data. We use zero and first-party data which does not impact on customer privacy.
We’ll automatically cleanse your customer data based on a primary key of your choice. Each time we ingest data we identify duplicate customers and merge them into one record.
Complete the picture by adding various enrichment cues alongside valuable behavioural information providing you even more campaign and specific targeting opportunities.
Automatically updating into your lifecycle segmentation, you’ll always have the most up-to-date snapshot of your customers to drive campaigns that generate results.
Combine multiple data points into dynamically updating segments based on customer behaviour, buying patterns or stage within the lifecycle.
Overlay and blend predictive models into your segment creation for the most advanced level of targeting.
You’ll save time managing your customer lifecycle journeys and ensure your segment targeting reflect a truer picture of your customers’ behaviours.
Our intuitive drag-and-drop segmentation builder makes is easy for you to build complex segmentation rules.
Use And/Or operators to narrow down or increase your audience selection. You can group these together to create amazingly flexbile queries from a single segment.
No longer will you have to create lots of individual segments.
Save time, resource and headaches with our database integrations. From official integration apps and APIs to custom data feeds, our strength is in the flexible approach we use to seamlessly integrate with your tech stack.
We are both ISO 9001 and 27001 certified and have a comprehensive Information Security Management System (ISMS) that is independently audited annually. We’ve worked with some of the biggest financial and insurance brands in the UK and meet their strict standards.
We are also a member of the Data & Marketing Association (DMA) with our employees taking an active role on their committees.
“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. All of which has helped us see an impressive increase in performance with email revenue up by 72% when compared to what we achieved with our previous supplier.”
“We are extremely pleased with the results RedEye have helped us to achieve in our first year together. We truly feel like they are in it with us, supporting our growth with an email campaign programme that aids us in targeting our different groups of customers with a personalised approach, which has driven fantastic results.”
“I am impressed with every staff member I have dealt with at RedEye. It was clear that there was a commitment to help us as much as possible and as quickly as possible. I feel we have made a great choice in our email marketing partner.”
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
One of our friendly experts will be in touch to find out a little more about your challenges and give you a tour of our platform, highlighting exactly how our tech can solve your problems and help you reach your marketing objectives.
