HomeResourcesInfographic: The Summer of SMS marketing

Infographic: The Summer of SMS marketing

26th July 2024 - 2 mins

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By Lauren Heckman

, Content Marketing Manager

SMS marketing is the ideal channel to support your email marketing campaigns this summer season.

 
As consumers become inundated with marketing emails in this peak season, SMS offers a different route of connection, which is more immediate and has a greater impact for time-sensitive campaigns. 
 
With open rates of 97-99% and read within 15 minutes of receiving it’s one of the most direct forms of marketing you can do.
 
We have seen that 75% of customers opt-in to receive SMS marketing messaging, offering a huge prospect for new opportunities to connect with customers in a new way and get that sale.
 
Whether it be a one-off, a peak period like summer, or a long-term commitment, SMS marketing can really boost your marketing efforts and is a simple addition for any marketer building out a multi-channel or multi-step journey.
 
Scroll through this interactive infographic highlighting the uses of SMS marketing communications, how you can still keep the same levels of personalisation and contextualisation as email and use SMS to build brand loyalty.
 
View The Summer of SMS infographic here
 
 

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About the author

Lauren Heckman
Lauren Heckman Content Marketing Manager
Lauren is a Content Marketing Manager. With keen interest in strategic campaign planning and digital marketing trends in the B2B market.



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